Founded in 2020 amidst the COVID-19 pandemic by multimedia artist Igi Lola Ayedun, HOA is a conceptual artwork influenced by Situationist principles that proposes the disruption of the market and contemporary art institutions through a continuous program of interventionist action-articulation that confronts the core of the cultural industry from an Afro-diasporic Latin American decolonial perspective.
Under the principle that from the artist-subject, every action is a performance (Fluxus), the research-active-practice of HOA subverts corporate organizational foundations (Bernadette Corporation) to develop a strategic and poetic dynamic of inclusion, economic redistribution, and structural support aimed at artists from disadvantaged social backgrounds in the post-colonial Brazilian context.
In order to promote art as liberation/subversion (Guy Debord) beyond the artistic object and critical thinking, HOA articulates the expansion of existing economies as sources of derailing the financial cycle of art institutionalization through the right to opacity (Édouard Glissant) + the creation of new independent economies based on mobilizations driven by racial identity settlements and the establishment of spaces for narrative creation + social activity (Malcom X) that enhance collective organizations.
The HOA business model consists of a redesigned revenue sharing scheme, 60% artist - 40% HOA, circular margin distribution, meaning: part of the acquisition revenue is reinvested in the structural support of other artists within the HOA network and implementation of the resale right (Law no. 5,988, Article 39) - resale payment right for the artist - on all acquisitions intermediated by HOA.
HOA is an organization that proposes alignment of the present as a way to transform the future, revising the past (Eshu) in defense of the right to social and political transmission + heredity of ancestry in the communities from the global majority.
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HOA RESIDENCY is a space dedicated to the development of a decolonial perspective on race, gender and territory within the contemporary art, based in São Paulo - Brasil. HOA RESIDENCY is an artist-led self-funded art space that includes studios, accommodation and common spaces for the production and development of research and activities. HOA RESIDENCY has also an online extension through the HOA FREE ART SCHOOL project and many other curatorial programmes.
HOA GALERIA is the 1ST black-owned gallery from Brazil's history of art, based in São Paulo - Brasil founded by Igi Lola Ayedun. Dedicated to a decolonial perspective of contemporary art focused on artists from the global majority, HOA accumulates a network of more than 40 artists from all over the country that are building a new vision about decolonial culture in the local scenario. From painting to 3D, inside its curatorial core HOA presents a large diversity of mediums in order to construct a multimedia relationship with a new generation of artists, thinkers and curators.
MISSION
As an artist-led organization HOA promotes artistic exchange and experimentation between institutions and market agents. We create opportunities for emerging artists, curators and writers to reflect on what they do, position their practice within relevant decolonial global discourse, create career-defining research and commissions, and network with colleagues. We forge international collaborations to build shared platforms to incubate, to present and to discuss common practices and themes.
Our guiding objectives are to:
- Facilitate mobility of cultural practitioners to develop their practice through a greater access to learning, resources and networks.
- Foster mutual understanding via artistic practice and exchange.
- Strengthen international collaborations and partnerships through organisations, museums, cultural centers, collectives, galleries and networks.
- Develop a method of intellectual empowerment for artists from socially disadvantaged backgrounds through scholarships, financial and curatorial support in order to promote commercial and institutional inclusion in the contemporary art scene in favor of diversity.
- Encourage critical and engaging practices in the decolonial arts and create opportunities for public interaction, dissemination and enjoyment.
- Promote contemporary visual culture, particularly under-represented practices and practitioners, and contributing to international critical discourse through our programmes.
LOCATION 001
HOA Galeria takes place in an ancient warehouse located between Barra Funda and Santa Cecilia neighborhood, the new cultural spot in the center city on arts, design and architecture located downtown near to many of São Paulo’s important landmarks as the 20's São Pedro Theater, Mendes Wood DM Gallery, Fortes D'Aloia Gabriel Gallery, Camisa Verde e Branco School of Samba, Escola da Cidade Architecture College, Black Cultural Center Aparelha Luzia and many others.
HOA Galeria, Rua Brigadeiro Galvão, 480, São Paulo, Brazil
940m2/ Two exhibition spaces/Two floors/4 toilets/1 lounge/1 officeTue-Sat from 10am to 7pm
LOCATION 002
HOA residency takes place in a house from the 1980s, built by the late actress and icon of Brazilian theater, Ruth Escobar, serving as a stagefor various artistic meetings in the city during the last century. It is located in Pacaembu neighborhood, near to many of São Paulo’s important land-marks such as the art déco stadium of Paulo Machado de Carvalho, Armando Alvares Penteado Foundation (FAAP), Moreira Salles Institute (IMS), Museum of Art of São Paulo Assis Cha-
teaubriand (MASP), Petra Belas Artes Movie Theater and many others.
HOA Residency, Rua Camargo Aranha, 100, São Paulo, Brazil
659m2/6 bedrooms/kitchen/shared studios/co-working/lounge/gar-
den/bar/swimming pool/laundry/ 2 toilets/4 bathrooms by invitation only
LOCATION 003
HOA-HORIZONTE is the new physical space of HOA in São Paulo, located in the heart of the historic center on 24 de Maio Street at Edificio David Cury, a 19th Century architectural city´s landmark in front of Republica square near to Pivô Arte e Pesquisa, IAB - Brazilian Architecture Institute, Olido Public Gallery, Galeria do Rock, SESC 24 de Maio, São Paulo’s Municipal Theater, Paço das Artes, CCBB - Banco do Brasil’s Cultural Center, COPAN, SP Theater School and many others.
HOA-HORIZONTE, Rua 24 de Maio, 276, 2nd floor, São Paulo, Brazil
170m2/ 4 studios/ 1 bathroom/ 1 kitchen
by invitation only
FAIRS 2020-present
SP-ARTE, SP-ARTE ROTAS BRASILEIRAS, 1-54 NEW YORK, LONDON, PARIS AND MARRAKECH, ARCO MADRID, MIART MILANO, ZONAMACO, FRIEZE LONDON, ARTISSIMA.